LOS ANGELES, CA -- /PRNewswire/ -- Alexander Rydell, 25, has launched his own commercials career as a prize-winning director-writer-producer for three top brands, Zippo lighters, Brother printers and Pizza Hut, without even having an agent.
Rydell, who was the subject of an article in Adweek Magazine this week by Andrew McMains, created his three award-winning spots in competitions for Poptent (Poptent.net), the website dedicated to offering new filmmakers the opportunity to vie for assignments from big brand companies. Rydell's website is Rydellfilms.com.
Rydell, the son of Academy-Award-nominated director, Mark Rydell ("On Golden Pond"), was quoted in Adweek Magazine about what his father had taught him about directing. "Treat everybody with kindness," the young Rydell told Adweek's McMains, "We don't really talk so much about the technical part of directing or even so much what our different tastes are. We just talk about a philosophy around being a paternal figure to people and how to get the best work out of people."
After winning the first two contests for Poptent, Rydell was selected for a prestigious "Invitation Only" competition reserved for the best producers. This time the client was Pizza Hut. He won that as well. The prize money covered the costs of his previously, self-financed spots.
"This is an exciting time when the Internet can offer new filmmakers like an Alexander Rydell, who doesn't even have representation, a means to show their talents and production companies a way to see them," says Steve Jaffe, president of Jaffe & Co., Inc., who represented Clio Lifetime Achievement winner Tony Kaye, one of the most successful directors in the history of advertising.
Rydell, whose website has spiked in hits because of his recent successes, was notified this week by representatives of the Zippo company that they are going to feature his spot in their new campaign in Asia.
Contact: Steve Jaffe, Jaffe & Co., Inc., (310) 275-7327